There are many hyped shopping days when we think we’re getting the hottest deals. We wait all year for Black Friday and Cyber Monday, usually with a mix of excitement and dread. Excitement, because we’re giddy with the promise of scoring that hot deal on a new TV, laptop, or gadget. Dread, because we might be getting fooled by Black Friday prices masquerading as fantastic deals.
Black Friday is on November 23rd and Cyber Monday follows on the 26th this year and while there will be big savings, there will also be deals that make us feel like we’re getting a better deal than we actually are. How is a shopper to know?
Shopbrain is here to help.
Here are some tips to lessen the frustration and increase the excitement and fun of deal shopping.
- Shop around.
Gone are the days when shoppers lined up in the cold at a retail store. With so much more choice today across traditional stores and online retailers, you don’t have to wait until Black Friday. Shop around early so you’re armed with knowledge about pricing and won’t panic.
- Keep an eye out for deals.
Don’t be seduced by flashy ads or sales banners. With so many sales, price comparison shopping can be really tough in the lead up to the holidays, but it is critical to finding the best price.
- Double check price history.
Traditional 24-hr shopping days have evolved into month-long shopping extravaganzas. Check price histories so you can track product pricing over time so you’ll know exactly when is the best time to buy.
- Check deals of the day.
Find retailers who offer one-day deals that often have big savings. And don’t forget to check social media – retailers will often reward customers who like or follow them. Share posts with your friends to help them save big too.
- Check ratings and read reviews.
If you’re shopping for something specific or want help deciding what brand to buy, make sure to read ratings and reviews. With so many choices, the more you know, the easier it is to buy with confidence.