November 27, 2018
— Today, more than six million people and 6,000 charities and businesses across the county will unite for Canada’s sixth-annual GivingTuesday, bringing much-needed funding and support to the nation’s charitable sector.
Known as the unofficial opening to the holiday giving season, GivingTuesday has seen an incredible 468 per cent increase in dollars donated since the initiative was co-founded in Canada, in 2013 by GIV3 and CanadaHelps. What started as an exciting grassroots movement is now easily the biggest day on the nation’s charitable calendar, with community activations taking place from coast-to-coast: Vancouver, Edmonton, Calgary, Winnipeg, Toronto, Ottawa, Montreal and Halifax.
“With charitable giving in decline across Canada over the past decade, GivingTuesday has become indispensable to the fundraising efforts of the nation’s smaller charities especially,” said Marina Glogovac, President and CEO, CanadaHelps. To inspire more Canadians to give generously this GivingTuesday, every donation made on canadahelps.org will be matched with an additional $1 donation from Shopbrain, an innovative shopping app that is finding the best prices in real time. Together, CanadaHelps and Shopbrain are looking for 10 Giving Rock Stars who donate the most on GivingTuesday. Each will receive $100 to donate to their charity of choice!
“Every donation made on canadahelps.org will be matched with an additional $1 donation from Shopbrain, an innovative shopping app that is finding the best prices in real time.”
Charities that actively participate in GivingTuesday are shown to benefit the most. According to CanadaHelps data, participating charities have seen a 2051 per cent increase in dollars donated on GivingTuesday compared to the same day the year before it started. Considering that charities generate almost half (47%) of their total donations in the last three months of the year and an astounding 30 per cent in the month of December (The Giving Report), it is clearly more important than ever for Canadian charities to get off to a strong start to the holiday giving season.
Following a weekend of consumerism (Black Friday and Cyber Monday), GivingTuesday has become “the day to do good”. This year, more than 6 million Canadians are expected to donate money, participate in food/clothing drives, volunteering for a non-profit, commit to a blood/organ donation, or spread the word about Giving Tuesday on social media. GivingTuesday is for everyone, becoming the day on the calendar for each of us to find your own way to ‘Do Good Stuff’.
An interactive map of GivingTuesday partners on givingtuesday.ca shows participation in every province and territory. To learn more about how to get involved or view a full list of GivingTuesday partners and great campaigns, please visit GivingTuesday.ca.
About GivingTuesday (#GivingTuesdayCA)
GivingTuesday was launched in Canada in 2013 by GIV3 and CanadaHelps.org. GivingTuesday is a day for the entire charitable sector and encourages all Canadians to join the movement and give and volunteer for charities of their choice. GivingTuesday was originally founded in the US by 92nd Street Y in partnership with the UN Foundation. www.givingtuesday.ca