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Ireland’s Hottest Scale-up
Press Release, Tech

Ireland’s Hottest Scale-up

Announced as the winner of Tech5’s regional competition and nominated as one of Europe and Israel’s Top 20 Scale-ups

TORONTO, ON – Yroo, the parent company of the Shopbrain AI powered shopping assistant, was voted the winner of Tech5’s Hottest Scale-up in Ireland at Founders Day in Amsterdam. Tech5 is a yearly competition organized by TNW and Ayden that showcases the hottest scale-ups in all European countries and Israel based on their performance, growth, and potential. Every year, the top-5 scale-ups of each country are shortlisted and voted on at Founders Day, the closing event of the Tech5 competition. Yroo was recently nominated as a Top 100 Scale-up and then voted the overall winner for Ireland and a Top 20 Scale-up in Europe and Israel for 2019. Yroo is the parent company of Shopbrain, the leading AI shopping assistant for consumers.

“We are thrilled to be honored and recognized by the global tech community,” said James Cunningham, CEO and Co-Founder of Yroo. “Yroo’s mission is to be the number one shopping assistant for consumers across the world, providing shoppers with the best price available before they make a purchase. We are proud of Shopbrain and how it continues to deliver time and money savings for our users. We are delighted to be recognized for our growth to date, our powerful consumer offering, and our potential for worldwide scalability.”


“We are delighted to be recognized for our growth to date, our powerful consumer offering, and our potential for worldwide scalability.”

“It’s always a pleasure to look at how innovative young European companies are finding creative ways to disrupt industries, pushing for progress, all while building successful businesses around it,” said Patrick de Laive, co-founder of TNW. As TNW, we’re always proud to play a role in showcasing them and we look forward to seeing them grow into household names.”

Shopbrain, from meta-search engine and big data company Yroo, is a shopping assistant powered by artificial intelligence to find online shoppers the best price in real time. Through AI, Shopbrain searches millions of retailers, merchants, online travel agencies, hotel sites and search engines, including Amazon, Best Buy, Home Depot, Walmart, Target, Expedia,,, Trivago and Google Shopping and catalogues over one billion products and scans thousands of hotels. The shopping assistant empowers users to discover and compare prices and customer reviews, aggregating current and historical data from thousands of retailers and travel sites in seconds, ultimately saving online shoppers time and money. Yroo and Shopbrain operate with offices in Dublin and Toronto.

To ensure you don’t overpay again at retail or hotels, consumers can visit, the Chrome Web Store or app stores for iOS and Android to use this money-saving tool.


About TNW

TNW is a global digital brand that informs, inspires and connects people who love tech, through media, events, and services.

Primarily known for its media outlet and award-winning tech event TNW Conference, TNW also incorporates a co-working label (, a global startup database ( and delivers custom innovation programs to corporate and governments via TNW X.


About Adyen

Adyen is the payments platform of choice for many of the world’s leading companies, providing a modern end-to-end infrastructure connecting directly to Visa, Mastercard, and consumers’ globally preferred payment methods. Adyen delivers frictionless payments across in-store, mobile and e-commerce channels. With offices across the world, Adyen serves 9 of the 10 of the world’s largest Internet companies. Customers include Facebook, Uber, Spotify, Microsoft, Bonobos and L’Oreal.


For more information contact: Estelle Gorby at

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